And while I had no intention of ever flipping the camera over to movie mode, I now have the option of using a 4K, S-Log, secondary camera, if I need one. I recently acquired a Sony A7 III - solely for landscape photography. I think when you’re choosing a mirrorless/DSLR for filmmaking, with anything that came out after 2017 (and in the $1,500-$2,500 price range), everything comes down to brand loyalty. I think aside from its focus features, full-frame sensor, and low-light performance, there wasn’t anything that made the camera stand out in the already-overpopulated small form factor market. It was hot off the release of GH5s, and the Pocket 4K announcement came a few months after. Honestly, I don’t believe the A7 III came out at a mind-blowing time. Truthfully, I think that comes down to two factors: how many cameras came out last year and timing.
We’ve sailed straight past the anniversary release of the third iteration of the Sony A7’s line - the Sony A7 III - and it’s become apparent that, outside of the initial press release, we didn’t cover many elements of the camera in the same way we’ve cover others. With newer camera models constantly entering the market, we’re seeing more cameras adopt a movie mode system, like the A7 III.
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